As Tik Tok continues to see fantastic success, many companies have been quick to put out their own short-form video versions. Instagram’s Reels sits as one of the main competitors, so knowing what each one offers can be important to deciding which to use. The main difference is the length of video, with Tik Tok…
It is no understatement to say that Tik Tok has had a major influence on content in the last year and a half. With both Instagram and YouTube releasing their own versions (Reels and Shorts), video content, especially short-form, has risen once again in popularity, with many users and businesses harnessing it to be humorous,…
When it comes to capturing the attention, storytelling is one of the most effective methods. In fact, research into the field of neuroscience has proven this. As people, we seek out and respond to well-crafted narratives. Utilizing this in your content can be a fantastic technique for gaining the attention of audiences, be it on…
Your are given 33 characters for your name and 150 for your bio on Instagram and with this you need to be able to convince users to follow your content. Whilst this may seems like a tall order, simple touches can make big difference. Both name and bio should be clear and easy to understand,…
Creating and sharing content that is relevant and appealing to the interests of the specific audience should be a main focus in 2021, according to HubSpot’s State of Marketing 2021 report. Studying your audiences needs, interests and likes will allow you to accurately share content with them that appeals and speaks to them, better connecting…
Data from the Sprout Social Index shows that marketers see video as the most valuable form of content in 2021, with 54% of those surveyed. However, many brands and companies are hesitant to dive into video content, staying with solely with images. Currently, only 14% of Facebook, 11% of Instagram and 5% of Twitter posts…
In 2020, 42% of people turned to social media to research products, with younger generations conducting more research on social media platforms than on search engines. Research by HubSpot found that Facebook is the favoured choice, with 51% of respondents using it for product research. YouTube held 30% and Instagram and Pinterest both held 6%.…
Tik Tok has exploded on to the scene, seeing over 2 billion downloads and its short-form video content connecting well with audiences. But whilst three-quarters if all apps are opened once and then abandoned, Tik Tok is holding the exact opposite. In fact, the app sees 90% of users not only routinely open the app,…
Being authentic in the content you put out is key to connecting with your audience. Automated responses hold nothing on a 1 on 1 conversation. You have to have weight behind your words, to believe in what you say. It is about being true to your brand and not just simply saying what you think…
Instagram has never been slow when it comes to adding new features, with the app currently holding photo posts, short video clips, Stories, Reels, IGTV, Instagram Live video streams, Guides and products on the Instagram shop. Experimenting with different formats available can help maximize your impact, and with the ones you start to use consistently,…