Online grocery sales for North America are expected to pass US114.9 million by 2026, with an expected annual growth ot nearly 20%. The research report, conducted by Facts and Factor Market Research, shows that online food shopping is expected to continue to draw in customers, with its convenience and larger selection of products. ‘Bread, bakery…
81% of people who use Instagram do so to help research products and services, as social commerce continues to rise. With the social media platform pushing past 1 billion users, Instagram has become the perfect place for brands to connect with audiences. 2 in 3 people surveyed Ipsos said that Instagram helps enable interactions with…
A recent report by JLL shows that Canada’s biggest retailers and the food industry have embraced delivery and pickup options with the growth of ecommerce. As online customer shopping habits have changed, looking for safer interactions and convenience, companies have changed to accommodate with the majority of Canada’s top 50 retailers now offering delivery services.…
As the importance of content writing becomes more apparent with the rise of ecommerce, educational content is a great way to win trust with your audience. By providing answers to their questions, you attract interested potential customers and convert them into leads and engagement. Educational content is also a significant way to retain current customers,…
A Deloitte study showed that 36% of customers are more willing to purchase products when it has been part of personalised content, with 31# saying they wished more content was personalised. As ecommerce grows in both the amount of stores online and in usage by consumers, brands need to look for new ways to engage…
Mobile usage per day has been recorded at 4 hours and 10 minutes, with similar data from GWI showing that the average person spends longer each day using the internet on their phone (3 hours, 39 minutes) then watching television (3 hours, 24 minutes). As more people use their mobile devices for news, entertainment and…
A recent survey by Angus Reid, commissioned by EMERGE Commerce, shows that online shopping habits picked up due to the effects of the pandemic will last far longer then the health crisis. 51% of those surveyed in Ontario said they would return to shopping in person once the pandemic ended, but only 8% had remained…
Canada saw year-on-year growth for online sales reach between 175% to 625% between March and May of last year. The surge of ecommerce has seen many turn to online to offer new ways to connect audiences with their stores. Canadian consumers have been shown to have a willingness to adopt alternative and new payment methods,…
27.2% of worldwide viewers watch more then 10 hours of online videos on a weekly basis, with another 28% watching between 4 to 10 hours (Statista). The large audience presents a perfect opportunity to connect further with audiences. The rise of ecommerce has illustrated the importance of content, with video content among the most consumed…
As 40% of small Canadian businesses selling online say that their biggest challenge to success is attracting customers, the importance of content is heightened. Relevant content helps generate more traffic to your website, in particularly blog posts on topics your audience needs answers to. You should be optimizing website pages around the keywords that your…