Statistics from the Canadian Federation of Independent Business (CFIB) show that small businesses see attracting customers as the main challenge to success online in 2021. This is as a third of all small businesses have moved to sell online, an increase of 152,000 new stores in the ecommerce market, with hospitality, retailers and arts and…
Google is set to trial a new feature that automatically detects products in videos and displays them in a list, as well as other related products, to viewers. Google and YouTube have occasionally tested new tools and features on the video sharing site, normally to a small group of people at one time. This comes…
Canadian ecommerce sales saw a massive surge from previous years, fueled in part by lockdown measures, with retail sales up 83.6% year-over-year. This trend is expected to continue in 2021. In total, CA$39.5 million was made in ecommerce sales by Canadian businesses in the last 12 months, with $15.7 billion of that from brick and…
Spurred by the effects of lockdown, social commerce, like the rest of ecommerce, has grown significantly in the last year, with ReportLinker.com projecting the global social commerce market to surpass CA$762 billion by 2027. With estimates seeing up to 94% of adult Canadians being active on at least one social network, it has become a…
They say a picture says a 1000 words, so the next question is how much is a video worth? Video content requires followers to stop and look, generating more time that they are engaging with profiles. And for some social media platforms, video content is exactly what the algorithms are looking for. Video content is…
Email marketing, closely followed by social media marketing, stand as the two main strategies to communicate with audiences and promote business, at 71.9% and 71.7% respectively. The statistics, from AWeber’s 2021 Digital Marketing Report, shows that for small businesses email marketing still remains the most popular choice, just ahead of social media. Landing pages and…
Ecommerce growth has seen mobile shopping rise rapidly too, as the convenience and quick access has appealed to customers. By 2017, mobile ecommerce had already registered 300% growth. It is predicted that by mid way through the current decade, mobile ecommerce could hold between 25% to over 60% of all ecommerce sales. A 2015 survey…
Monthly retail ecommerce sales pass CA$2.9 billion following the impact of the pandemic in 2020, with May of last year registering $3.9 billion. The statistics, which run until September of last year, show that every month after April 2020 surpassed the total ecommerce sales in December of 2019, CA$2.7 billion. Retail ecommerce registered in sales…
Statistics show that ecommerce sites gain a 35% increase in conversion rates when using an optimised checkout design. Features such as free shipping and simple purchases have shown to have a big influence on customers, with more less straightforward designs resulting in people dropping purchases. 2 out of 3 ecommerce websites lose money due to…
2020 saw usage of social media sites increase across multiple platforms and with it, more people shopping online via social media networks. Estimates by eMarketer put 2021 to see 7.9 million social buyers in Canada, up a million from 2020, accounting for roughly a quarter of the population above the age of 14. A Bazaarvoice…