- As e-commerce has grown in the last few years, so too has social commerce. As more social media platforms set up features to allow businesses to directly sell via their profiles, brands have wanted to make sure people discover their products.
- Data from Sprout Social shows that consumers typically discover new brands, products and services through a variety of sources, with in-feed ads being the most common.
- Discovery pages, story ads and posts from creators and influences were noted as the next most common. For social commerce, these results show a need for social strategies using both paid and organic.
Source : https://sproutsocial.com/insights/consumer-behavior-social-commerce/
