- Showing what happens behind the scenes of your business has become a major draw for audiences on social media, with a Sprout Social study finding that consumers found seeing the main people behind a company made it seem more transparent and genuine.
- Being able to provide your audience with a exclusive glimpse behind the scenes not only helps show a genuine and authentic side to your brand, it also shows the company to be more honest and clear about what they do.
- According to a 2020 study by Havas, 58% on consumers want brands to be more transparent and honest. Providing users with content that shows transparency allows you to build trust and speak directly to your audience.
Source : https://blog.hubspot.com/marketing/underrated-social-media-tactics
