Harnessing new payment methods online can help draw in customers and provide greater choice and convenience

Canada saw year-on-year growth for online sales reach between 175% to 625% between March and May of last year. The surge of ecommerce has seen many turn to online to offer new ways to connect audiences with their stores.
Canadian consumers have been shown to have a willingness to adopt alternative and new payment methods, with 12% of smartphone users already using mobile wallets to pay by 2016. It is believed this may have passed 20% by the end of last year.
From digital wallet-based solutions to APMs, such as PayPal and Revolut, they offer more choice to customers, as well as ease and convenience.
As more Canadians start to use alternate payment methods, making sure to have online checkouts that are able to offer these alternate forms can see an increase in customers, as well as establishing a connection between them and your store.