- Spurred by the effects of lockdown, social commerce, like the rest of ecommerce, has grown significantly in the last year, with ReportLinker.com projecting the global social commerce market to surpass CA$762 billion by 2027.
- With estimates seeing up to 94% of adult Canadians being active on at least one social network, it has become a prime area to not just connect with audiences, but to directly sell through.
- Canada Post’s 2020 Ecommerce Report shows that Canadian retailers are responding to this, with 55% of stores with ecommerce capabilities now selling through a social media channel.
- Facebook stands as the most used at 95%, followed by Instagram at 69%, Twitter at 14% and Pinterest with 11%. It is expected these are set to rise through 2021.
