- Research conducted by Maru/Matchbox for the Canadian Federation of Independent Business (CFIB) shows that half (48%) of small businesses plan to continue selling online after the pandemic has ended, with only 2% saying they will shut down operations once social distancing ends.
- The online prescense stores had was seen by 51% to be a essential part of survival during the pandemic, with 38% saying that selling online was also a crucial factor.
- The top reasons to sell online post-pandemic is seen to be enhancing competitiveness and potential revenue growth, with 1/4 of small businesses saying that their current success with ecommerce is the driving force to continue online.
