- Instagram has seen a highly successful year, as engagement for brands increased in 2020 to 6.39%, increasing from 1.08% in 2019 and 1.16% in 2020
- This contrasts with Facebook which saw a smaller increase of just 1.44% in 2020, with the average engagement rate across all industries being 0.26%
- The statistics, from Social Insider, also show that images are the most popular choice of content, making up 84.16% on Instagram, 75.14% on Facebook and 52.86% for Twitter
