- With video posts seeing 49% more engagement then static image posts on Instagram, and the social media platform rebranding IGTV, video content is in demand with audiences looking for different side to brands.
- Providing a more personal tone, or giving a behind the scenes glimpse, can be a great way to appeal to the reliability and authenticity that users want from the brands they follow, which in turn builds trust with your audience.
- From humorous moments in the office to educational content that shows how products are made, these can be adapted to fit either a quick short-form style or longer, more traditional videos.
Source : https://sproutsocial.com/insights/instagram-video-marketing/
