- Social media has become the go-to location for many people to not only learn about new products and services, but to ultimately decide on purchasing too.
- 81% of users on Instagram research products and services there, with 80% using Instagram to decide whether or not to buy a product or service, according to a survey from Facebook Business.
- As more people look to social media to influence their purchasing decisions, it is important to have the option for your audience to quickly see and purchase your products, be it in-app or through a link.
Source : https://blog.hubspot.com/marketing/future-of-advertising-native-social-commerce
https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales
