As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers.
- The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social media platform in the next three years.
- As Facebook, Twitter, Instagram and several other social media sites bring out social commerce tools to help retailers, it shows that many people now look to social media for their purchases and many companies seek to take advantage of the revenue opportunity.
