- The platform has a global user base that is over 2 billion people and has proven a useful tool for marketers, allowing a connection to be established with the target audience
- Last year showed how well it can make that connection and drive engagement, with Google showing in a study that 70% of viewers had purchased something from a brand that they had seen content for on the platform
- With over a billion hours of content watched by users per day, YouTube presents a great way to connect your brand with your target audience. It also holds a high level of engagement with those on mobile devices, with 25% of all worldwide mobile traffic being on YouTube
Source : https://blog.hubspot.com/marketing/youtube-demographics
