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Daily Archives: February 15, 2021

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Facebook trials using brand saftey topic exclusions for advertisers

UncategorizedBy TeamLMFebruary 15, 2021

Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which…

Half of shoppers are swayed by social media when making purchases

Instagram, Online shoppingBy TeamLMFebruary 15, 2021

 New research puts 65% of global consumers being influenced by social media when making a purchasing decision, with previous customer photos playing a big role The research, which was conducted by Bazaarvoice, a product reviews and user generated content solutions company, has revealed several visual and social content factors that influences purchases Nearly 3/4 of…

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