Did you know that it has been almost 20 years since Bill Gates coined the phrase Content is King when it comes to Internet marketing? While that phrase gets bandied about a lot in digital marketing circles, it remains as true today as it was two decades ago Content, content, content Content comes in so…
Everyone wants to be number one on Google, with the implicit understanding that being number one means considerable SEO benefits and you will get more traffic to your website. Gaining favorable attention from search engines is not the only way an organization SEO benefits (Search Engine Optimization) usage. The end goal is always to increase…
Facebook is the largest Social Media Channel with over 500 million active users of whom 50% log in on a daily basis (Source KissMetrics) . Knowing this, how can one ensure meaningful Facebook Customer Engagement? It is getting difficult to get organic engagement on Facebook. I hear it everyday from my customers, they are losing traction on Facebook.…