- As social media is being used more and more, with 27% surveyed in Sprout Social’s State of Social Media report saying their use of social media had increased significantly, these platforms are being used more for other means then just socialising.
- One of the major trends to emerge is that more people are using social media to research and discover more about products, with 1/3 using social media for this reason, with 43% expecting their use of social media to rise in the next year to research more products.
- With the popularity of shopping through social media directly increases, with 26% answering that they already had bought products through social media in the last year, these figures show the importance of having a social media presence established for your brand.
Source : https://www.marketingcharts.com/digital/social-media-117156
