- 81% of people who use Instagram do so to help research products and services, as social commerce continues to rise. With the social media platform pushing past 1 billion users, Instagram has become the perfect place for brands to connect with audiences.
- 2 in 3 people surveyed Ipsos said that Instagram helps enable interactions with companies, with 50% saying they are more interesting buying a product after seeing it advertised on Instagram.
- Social commerce sales are expected to hit US$4.9 trillion this year, with Instagram a major part of that figure as one of the biggest social media platforms. With audiences seeing it as the place to go to find out more about products and services, companies need to capitalise on this, with engaging content.
Source: https://blog.hootsuite.com/instagram-statistics/
https://digitalintheround.com/social-commerce-statistics/#Social_Media_Ecommerce_Statistics/
