Facebook moves to expand ecommerce features as shopping on social media sites increases

• Facebook has added to its ecommerce features for Canadian users, as several social media sites have moved to expand their online shopping options
• The ‘Shop’ option will now be highlighted on menu bar and on the mobile app, with new options for product searches and by-product notifications
• This follows a move by Twitter in February to create a new online sales feature for users. Social media has become increasingly important for brands, with 65% of consumers expecting to use digital shopping channels in the future

Source : https://www.netimperative.com/2021/02/25/facebook-launches-shopping-tool-in-the-uk-and-canada/