- Statistics from the Sprout Social Index shows that 61% of consumers want to see engagement with the audience, with another 45% looking for transparency in a brand’s social media presence.
- This shows that consumers are looking for authenticity in the content they wish to see. They want to be able to trust the brands they see on social media and with authenticity, you can establish this.
- The survey also found that 33% looked for a distinct personality with a brand’s social media presence. With so many bland, generic corporate social media accounts, showing a more human side can elevate your content and help you better engage.
Sources : https://sproutsocial.com/insights/social-media-trends/
