- Opting to write longer content, rather then shorter pieces, can help your business reach further online, as longer content performs better in search engines on average. However, this should not be done just for the sake of writing longer content.
- Specific topics presenting the area of expertise your business has, answering common questions or providing tips are all good ways to create solid content. Providing useful information helps content rank well, whilst those padded with paragraphs of fluff and filler do not.
- Longer content also has the added bonuses of allowing you to show the knowledge of your company. You can strengthen your topical authority, detailing or advising on a certain subject, which in turn can often be a specific keyword.
Source : https://blog.hubspot.com/marketing/content-marketing-tips
