- A new report by PWC on the future of retail in Canada found that over half of all responses were shopping less in store, with certain categories such as fashion and electronics seeing larger drops of customers in store.
- In-stock availability, fast and reliable delivery and a good return policy were noted in the survey as the major draw for online stores when attracting customers.
- As more people look to online to cater their shopping needs, sites need to be optimised in order to match customer expectations. With 41% of respondents saying they had shopped more with small and independent stores, ecommerce provides a great way for smaller businesses to reach their audience.
Source : https://www.pwc.com/ca/en/industries/consumer-markets/consumer-insights-2021.html
