- Google has announced that it is making nearby products easier to discover with new shopping UI features, such as a ‘nearby’ filter, and greater visibility of curbside and in-store pickup labels
- This comes after the company said that it had seen searches for “curbside pickup’ rise “tenfold” in the last few months
- Adobe’s Digital Economy Index data paints a similar picture, recording a 250% growth, year on year rise for “buy online, pickup in store” (BOPIS) for August
- Curbside or in-store pickup options have become extremely popular since the beginning of lockdown, with many using instead of physically shopping in stores
